Wristbands – Top Tips

Wearable is one of those buzz adjectives at the moment – wearable technology, wearable branding – so what is a no-nonsense, in-product to raise brand or charity awareness… it’s a personalised wristband.

Charity wristbands have come a long way since they first became popular in 2003 with the Livestrong Lance Armstrong awareness wristbands. A pheonomenal 80million Livestrong wristbands have been sold. And it’s fair to say charity wristbands have fared much better than the cycling figurehead who kickstarted their popularity. These colourful wristbands are popular with people of all ages and from all walks of life, and are suitable for all sorts of events and occasions.

But we are here to talk about how to make your charity wristbands an effective promotional piece of merchandise which will build your brand and spread your charitable messages. How can this band of silicone prove such a valuable tool for you?

The beauty of these personalised wristbands is that they are a low level investment thanks to their low cost, literally a few pence per wristband, so ideal for a bulk buy, mass market event or appeal.

Event wristbands are a contemporary spin off and great when you want to celebrate and particular occasion, fundraising event, fair or concert. Supporters like to wear their wristband with pride and demonstrate their support for the gig or fundraiser long after the actual event is over. So your message lives on and on and is seen by more and more people.

Top Tips for promotional wristbands:

Compliment your own corporate branding – stick to your traditional colours or break the mould and be bold – bright, contrasting colours can be used for a particular event. Make them different for each occasion and update them annually to ensure your supporters can be seen wearing your latest wristband

Make the most of the fundraising tool and fashion accessory partnership – theme your design according to the seasons to be on trend

Over the years coloured wristbands have become synonymous with particular causes such as pink for breast cancer, so tailor your colour choices accordingly, don’t reinvent the wheel when it comes to colour associations – jump on the bandwagon instead to maximise the effectiveness of your campaign.

Choose between printed, debossed or embossed, camouflage, glow in the dark, two tone, segmented or multicoloured to reflect your personal message and brand

Buy from a reputable retailer to ensure your products are safety tested

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